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Tarte announces re-launch of "Awake" Tarte Cosmetics' New Sister Brand

Tarte Cosmetics has found itself on our makeup vanities and in just about every beauty bag we own. Now, the cosmetics company is introducing its first-ever sister brand, Awake, and it's coming for a spot on your shelf. Inspired by the coffee-fuelled millennials with way too many to-dos on their this multitasking skincare range is vegan, cruelty-free, and packed with good-for-you ingredients meant to make your skin look and feel awake…see what we did there?

 

Source: Awake Beauty/Instagram

The features of this line offer a variety of fun, easy-to-use products that target a range of skin concerns. For anyone battling seasonal dullness, the Dream Dewdrops ($32) is a pearlescent vitamin C serum meant to brighten with just a drop.

 

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For out beauties with oilier skin types, you will love The Balance Shot ($38), an antioxidant-rich concentrate, which mattifies in a flash. 

 

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Pore Down ($38) will help control the oil that appears on a workday.



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The range also features vitamin-packed tinted lip balms, hydrating face masks, and more — all formulated with antioxidants, vitamins, and botanicals.