Beautyblender Launches Its Bounce Liquid Whip Long Wear Foundation

It's been over a decade since the original Beautyblender first launched!



The Beautyblender forever changed how we applied foundation (racking up eight Best of Beauty Awards in the process). Since then the revolutionary pink, egg-shaped sponge was produced countless knock-offs, not to mention, it now comes in all different sizes and colors. The brand's latest, launching today, marks its first foray away from tools and into color cosmetics. Meet Bounce Liquid Whip Long Wear Foundation, a formula as unique as its sponge predecessor.



It took almost two years to finalize formulation. In sticking with her original goal to create high-performance, pro products, Bounce is long-wearing, yet without the heavy, drying feel of other long-lasting products. "What we ended up with is an incredibly lightweight, buildable foundation that can easily be sheered out or layered for more complete coverage," she says of the end result. Credit a unique hyper-whip process, which essentially whisks the formula into a featherweight and airy texture, making it look and feel completely seamless. It also offers a unique: velveteen finish. "Think of it as just slightly more lustrous than velvet. It looks matte straight on, but it still catches the light for added dimension," explains Silva. Available in 32 shades, Silva paid special attention to creating colors on the darker end of the spectrum, and work for a variety of ethnicities and on different skin tones.



The bottle design is amazing it is an egg-shaped reservoir on the side of the bottle catches the product and creates a surface for you to dip the sponge in. Instead of having to squirt it onto a palette or the back of your hand, the packaging itself offers a place for you to play with the product, notes Silva. She suggests holding it in the palm of your hand with the well facing up, then pumping out a drop or two of the foundation.


This is only the beginning of Beautyblender makeup. "Let's just say that Beautyblender is all about complexion, so look for more launches in that category come next year," teases Silva. We'll be waiting.

Bounce Liquid Whip Long Wear Foundation will be $40 and available exclusively at Sephora and come mid-August, so until then, start cleaning your Beautyblenders.

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