Huda Beauty launched her Demi Matte Lipsticks on July 29!

This month Huda Beauty is launching a new demi-matte lipstick designed to bring out your inner boss.


Huda Beauty already has a solid makeup reputation, thanks in part to the brand’s super-inclusive foundation range, palettes that sell out in seconds, and trendy new launches like its Easy Bake Loose Setting Powders, which dropped earlier in July. Yet Kattan doesn’t seem to be slowing down, announcing this launch of her Demi Matte Lipsticks which were released on national lipstick day.


Huda Beauty revealed a totally new lippie in the brand’s portfolio Demi Matte Cream Lipstick in 15 shades on Instagram, where she showed off the lusciousness of the new formula a gloss-meets-matte lipstick hybrid. “You can see how creamy and delicious they are,” Kattan says as she mixes pigments in an Instagram video.

The best part? “These lips are all about embracing your inner boss,” Kattan says in her video. “If you’ve felt like this person inside of you is just so powerful and incredible but sometimes you just feel like you need a little bit of a lift, hopefully, these Demi Mattes will take you to the next level…it’s all about embracing who you really are.”

Admittedly, no lipstick is going to turn you into a multimillion-dollar mogul like Kattan. But we’re all for the power of makeup to transform but if Demi Mattes help unleashes some inner confidence, that would be pretty boss indeed.

You can nab the Demi Matte Cream Lipsticks for yourself at and Sephora for $20 each.

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